Domestique: a Hells 500/TCC collaboration


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The Domestique 7 Peaks Series

Here at Hells 500 and The Climbing Cyclist we’re all about the adventure of cycling. Sure, we might do the odd crazy ride from time to time, but underlying it all is a desire to ride nice roads, tackle great climbs, challenge ourselves and have fun in the process.

And what better way to achieve these goals than by tackling some of the biggest and best cycling climbs in the country with a great bunch of like-minded individuals.

Over the next few months we’ll be running a series of group rides to help cyclists of all abilities conquer the Victorian Alps and complete Tourism North East’s 7 Peaks Alpine Ascent Challenge.

On paper, the challenge is simple: conquer Victoria’s seven biggest alpine peaks before the end of March. But in reality it’s never that easy. You mightn’t be familiar with the climbs, you might be reluctant to ride on your own, or maybe you don’t think you’re strong enough to get over the climbs. That’s where we come in.

If you’re committed to completing the climbs, we’re committed to helping you. We’ll be like a personal tour guide, coach and motivational speaker, all in one. We’ve ridden all the climbs and we’ve got plenty of experience when it comes to long rides in the mountains.

We’ll let you know what to expect of the climbs, offer you climbing-related advice, encourage you to continue when you’re suffering and, ultimately, help you get through the climbs in one piece.

This is our second year running the Domestique 7 Peaks Series and last year was a lot of fun. We fully expect this year’s series to be even bigger and better.

We’ll have more information about the series in the coming weeks but until then, check out the ride dates and other details below.

Andy van Bergen & Matt de Neef

End-of-series wrap-up party

The end of the 2013/14 Domestique 7 Peaks Series is fast approaching but before it’s all over we’re getting everyone together for a wrap-up party.

The function will be held at the A Bloc bike shop/cafe/bar on Friday March 14 from 6pm. We’ll have food, drinks and, most exciting of all, an exhibition of great photos from series photographer Kirsten Simpson.

For more information about the function, download the flyer here.

So, save the date and we hope to see you there!

Ride reports

For each ride in the Domestique 7 Peaks Series we’ve put together a comprehensive ride report with photos from the super-talented Kirsten Simpson. Click on the links below to see any of the ride reports:

Domestique 7 Peaks Series sponsors

Putting together a series of bike rides for hundreds of riders is no easy task and in many ways it wouldn’t be possible without the support of some great cycling brands. This is particularly true when you’re talking about a series of free events.

Last season our sponsors really helped take the series to the next level with the giveaways and prizes they supplied throughout the summer and things are only set to improve this time around.

For those of you that took part in the series last year you’ll recognise a couple of familiar names, but you’ll also notice a couple of fresh additions to the Domestique family. Please join us in welcoming all of the Domestique 7 Peaks Series sponsors:


pngCroydon Cycleworks has been a valuable sponsor of The Climbing Cyclist for the past year and we’re delighted to announce that Mick and the team have come on board as an official sponsor of the Domestique 7 Peaks Series as well.

The guys from Croydon Cycleworks will be at the start of every ride to assist you with any last-minute mechanical issues you might have (within reason!) or to top you up with any spare tubes or other items you might have forgotten.


WSN_Logo_ATBBack by popular demand are the good folks at Winners Sports Nutrition, supplying you all with pre-ride nutritional products, including bars, gels and chews, all free of charge.

The Winners products were a real crowd favourite last year and we’re delighted Winners are on board once again. Check out the Winners Sports Nutrition website for more information about their nutrition range, and to order product for yourself. Use the “7 Peaks” discount code to 10% off your order.



Another new-comer to the Domestique 7 Peaks Series is Hammer Nutrition which will be supplying you with a range of hydration products and Endurolytes Fizz tablets before the rides, free of charge.

Check out the Hammer Nutrition website for more information about their hydration range and to order additional product for yourself. To get a 15% discount when ordering Endurolytes Fizz tablets, simply enter the code “fizz” in the coupon section of the shopping cart when checking out and press “Apply”.



Nemisis Athletic Apparel is the brand behind the super-sharp Hells 500 kit and we’re pleased to announce that they’ve come on board to support the Domestique series, supplying us with the snazzy Australian-manufactured socks you can buy to help us bring the series to life.

We’re big fans of the work Carl and the gang at Nemisis do and we’re very excited to have their support this season. If you’re looking to get some custom kit made up, check out the Nemisis website.



The Domestique 7 Peaks Series simply couldn’t go ahead without public liability insurance. We’ve teamed up with the folks at CycleCover to ensure that we have appropriate coverage.

CycleCover don’t just provide public liability insurance for events, they can supply bike and home & contents insurance, travel insurance and more. Visit the CycleCover website for more information and to get in touch with the team.


logoLast year Cycling Express came on board as a series sponsor and this year they are back, providing us with the series’ grand prize: a Bianchi Impulso valued at $1,750.

To go into the draw for the bike, all you need to do is join us during the Domestique 7 Peaks Series. Do one ride with us and you get one entry. Do two rides and you get two entries … and so on.



leave a comment
  1. Dylan / Nov 30 2013

    “Wherever possible we’ll promote carpooling”…
    Which is fantastic, but is there somewhere we can register for interest in getting a lift?

Trackbacks and Pingbacks

  1. Domestique 7 Peaks Series 2013/14: Lake Mountain | The Climbing Cyclist
  2. Domestique Series – More Than Just The 7 Peaks | brb cycling
  3. Riding the 7 Peaks in one go: part one | CyclingTips
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